Sandi Heintz, CEO of Right at Home Northwest Houston and Adam Lewis, expert in end-to-end recruiting and CEO of Apploi, shared valuable insights on recruitment and retention during a recently recorded webinar.
1) Share your values and attract right-fit candidatesOne of the most effective ways to attract right-fit candidates is by spreading the word about your organization's unique values. Especially right now, when anxiety caused by COVID is high, caregivers need to know that you not only get them - you are them. That you care about and value the same things they do. If they can relate to you, they are more likely to choose you, and in turn, they will be a better fit for your organization.
Ways to ensure they get the message:
For Sandi Heintz, it is clear to her team and her community that Right at Home Northwest Houston's dedication to delivering high-quality care and improving the lives of those they care for is directly tied to their commitment to their faith:
“ Our mission is to improve the quality of life of those we serve to the glory of god, all of us believe we serve first, that is our heart and our passion. ”
Sandi's clearly stated and lived values have been one of the key reasons she is able to attract and retain such wonderfully talented and exceptional team members. Say it loud and proud! That's how you pique the interest of great-fit candidates.
2) Provide a seamless application processDemonstrate that you respect their time by keeping the application process simple:
Knowing how healthcare workers use technology to communicate is so important. Adam Lewis, CEO of Apploi, has valuable insights to share that could be the difference between getting a quick response or none at all. For example, who would have guessed that healthcare workers have over 90% open rates with text messages compared to less than 15% on emails?
3) Create a work experience they won't want to leaveOnce they have said yes to your offer, it's important to show your new hires how much their ongoing experience as a team member matters to you. One of the easiest ways you can reinforce this message is by giving them a secure but mobile way to communicate with the office, provide peer support to each other, and to share the ways they are delivering exceptional care experiences to your clients and their families.
The right care team technology augments your operating system:
Simplifies communications with the office
Gives your team a way to collaborate and be supported by their peers
Empowers team members to share and receive updates with families
Provides access to details about how to delight clients and families while personalizing the care experience
Gives you endless examples of exceptional performance to shine a spotlight on
“ We have two clients - our care team and our clients. If we don't give our care team what they need to succeed professionally and personally, then we have failed. ”
- Sandi Heintz, Chief Executive Officer and Franchise Owner at Right at Home Northwest Houston
To gain a sustained competitive advantage in challenging times like these, home care companies that have placed the highest priority on the care team experience are the ones that are standing apart when it comes to recruiting and retention. Compelling, consistently communicated values, a streamlined application process that reflects the way applicants use technology, and a demonstrated commitment to helping care team members succeed while staying connected, are the three most powerful ways you will attract and retain high-quality, values aligned staff.